Montbéli'art is a student collective, artistic and associative, which aims to promote the heritage of Montbéliard.

Montbéliard museum moves its collection, which was hidden in the reserve until now. All works are now exposed during an atypical exhibition "Le musée mis à nu" from April 11, 2014 to August 17, 2014. But when the move was over, a work is missing ...

Through a transmedia scenario using various media (anamorphosis, on-board camera recording, cameras surveillance, sales announcement ...), the public was able to search for the lost painting.

The communication established (press articles, clean tags, posters, etc.) encouraged the public target to participate. The best participants received various prizes, funded by our partners (Museum Pass, movie tickets, gift cards, Citédo tickets ...).

Student project, teamwork.